A sign of the meaning

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Shirato & Yell’s reading, signs and meaning, was one that i thoroughly enjoyed due to the simple yet paradoxical nature of their points. The reading explores what and how we take meaning from the signs (images, ads, actual signs, situations) around us.

I personally believe, as the authors have pointed out, that it really is all about context. A stop sign tghat we see on the street carries the meaning that we associate with it on the street. For instance, if we were to see that exact sign say… on the toilet, it carry a similiar meaning but be entirely different, due to the context. one of the definitions that the reading points out is:

“contexts are never identical for, or completely shared by, particpants.”

So every situation we see around us carries seemingly similar meaning, yet differs in an almost infinite number of possibilities. The authors of the article discuss Saussure, which this video covers quite well:

I think to simply this morning and recognise, like the example used in the piece (the ‘violence’ example) that words can take entirely different meanings. Tony Abbot’s gaffe about his remarks in ‘heated or robust discussion’ have stirred the media and in reality voters to question the validity of all of his responses. the words he used, would they be used in a different context, would take on the meaning of someone merely admitting a mistake. however, as the authors concluded:

  1. words do not function as labels that can be unproblematically attached to things or acts or experiences;

What we ordinarily define as a ‘sign’ is simply a static form of communication. all communicating, whether be by language, body language, viral, signs, etc etc etc etc, carries a unique set of meanings that we associate to each part of the equation. The responder communicates by sending data (hand signals, words, facial expressions) and the respondee interprets this data against the set of meanings normally associated with it. It all sounds very digital and unhuman but seems the easiest way of metaphorically describing the communication between two humans (ironic hey). to end i’ll leave you guys with a little abstract video about semiotics.

*tip: read into the meaning whatever you want





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One Response to “A sign of the meaning”

  1. claudiadavidson Says:

    Wow, i loved the last video. It was a bit crazy testing out your brains patterns and picture associate. I found myself struggling to understand what these nonsensical combinations should mean. Even so i found myself pausing the video to allow myself time to try and figure it out. It seems that signs and other semiotic codes really do define how we see the world and how we try to make sense of what is around us in such a structured and formatted way.

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