Give me a sign

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A key point I that I felt was illustrated was that we can make explicit the meaning we want to create through the use of binaries.  For example if someone said the picture a sandwich to me today I would automatically think of the chicken schnitzel sandwich I had as a late night snack last night.  If this person were trying to tell me a sandwich was a healthy choice, in the context of my reality it wouldn’t work –I wouldn’t make the connection.  However if they were to say, “you could eat a greasy Big Mac, on the other hand you could have a sandwich” by explaining what they are not talking about I gain an understanding of what they are trying to convey.

The problem with Saussure’s ideas on semitoics and signs is that he doesn’t take into account that the signified (concerpt being evoked by the signifier) is also a signifier in itself.  If you say cats I think

But then when you think about it that image of a cat can change from person to person and therefore depending on the image evokes a different concept.

I felt that the Lury reading further explored Peirce.

“something which stands to somebody for something in some respect or capacity. It addresses somebody, that is, creates in the mind of that person an equivalent sign, or perhaps a more developed sign.”

When doing some further reading on Peirce his ideas involving the connection between a sign, the object and interpretant follow very closely to Saussure it still leaves room for interpretation and context.

I guess essentially signs/logos/language is all about the attempt to control meaning and therefore a power struggle between those conveying a message and those receiving.

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